• Meet Our Team 

    We help startups win public grants for their projects, and through our expertise and skills, we provide the knowledge and resources needed to empower talented and determined entrepreneurs, like you, to build a profitable and sustainable business. Our team is fully remote working from several locations in Spain and Iceland.

Thorunn Jonsdottir

CEO & Grant Expert

Emily Ivanova

Grant Expert

Nathalia Cruz Wiium

Marketing Analyst & Grant Writer

Saerun Greta

Executive Assistant & Grant Writer

Thorunn Jonsdottir - Founder, CEO & Grant Expert

Thorunn has been a consultant in the field of funding and grant writing since 2014 and has obtained over 1.5 billion ISK from Icelandic funds in grants for her clients (excluding tax deductions), many of which are the most promising startups in the country. She has a 30% average success rate for applications to the Technology Development Fund. Thorunn has a BSc in Business Administration from Reykjavik University and has been immersed in the world of startups for over a decade as a founder, consultant, mentor and business angel.  She is an Angel Ambassador for Nordic Ignite, a former volunteer organizer at Startup Iceland, and has taught entrepreneurship and innovation at the Technical College, Bifrost University, the Iceland University of the Arts and Reykjavik University. Thorunn’s goal is to share her knowledge and experience as widely as possible, as she believes that anyone can write a successful grant application if given good support and the right tools to succeed.

Emily Ivanova - Grant Expert

Emily has a Master's degree in Law with a specialization in International Law and Relationships from Sofia University, Bulgaria. She also has Master‘s degree in International Business and Management from the Academy for Economics, Bulgaria. She has attended many courses and trainings on starting and growing nonprofit organizations, as well as having finished a specialization in Social Entrepreneurship at Copenhagen Business School. Emily has over 20 years of professional experience working as a Legal Adviser in the Ministry of Labor in Social affairs (Bulgaria), Chief Legal Officer at Sofia Municipality, Independent Law Practice, and an expert in EU and other international funds – both as a grant writer and evaluator of grant applications.

She is a Board Member of Innovation and New Icelanders Committees of the Association of businesswomen in Iceland - (FKA) and a City Leader for Founders Live in Reykjavik.

Nathalia Cruz Wiium - Market Analyst, Business Dev. & Grant Writer

Nathalia has a Master’s Degree in Advertising and Marketing from Universidad Paulista, Brazil and a Bachelor in Technology and Marketing from ETEC, Brazil. She has over 10 years of experience as a Marketing Analyst, Institutional Marketing Manager, Corporate Events Organizer and, more recently, a Sustainable Marketing Strategist. This experience has provided her with a diverse range of skills working with small and medium-sized businesses. Nathalia has provided clients with comprehensive market and competitive analysis work for Portuguese, Spanish and English speaking market. She also builds bridges from Europe to Brazil via networking and business development.

Saerun Greta Hermannsdottir - Executive Assistant & Grant Writer

Saerun Greta has a BSc degree in Tourism and a diploma in Bookkeeping. She has also studied law at the University of Akureyri. She has worked in customer service and accounting in various industries as well as handling account settlement and planning.